Marketing Strategy

Prompt

# Marketing Strategy Benchmark Test You are a senior digital marketing strategist with 10+ years of experience in SEO, content marketing, social media marketing, paid advertising, e-commerce, conversion optimization, and marketing analytics. Your task is to develop a **complete, practical marketing strategy** for the following business: ## Business A Malaysian e-commerce business selling **Puremil Full Cream Milk Powder**. ### Product * Suitable for children aged 1 year and above, as well as adults * Main target customers: women aged 25–40 * Many customers are mothers with children aged 1–3 years old * Product is currently sold through Shopee and a WooCommerce website * The business wants to increase direct website sales and reduce dependence on marketplaces ### Marketing Objective The business wants to: 1. Increase monthly online sales 2. Increase website conversion rate 3. Attract more organic traffic from Google 4. Build a sustainable customer acquisition system 5. Increase repeat purchases 6. Reduce dependence on Shopee ## Your Task Create a **90-day digital marketing strategy** covering the following: ### 1. Customer & Market Analysis Identify: * Primary target audience * Secondary target audience * Customer pain points * Customer desires * Buying motivations * Common objections * Buying triggers * Customer awareness stages Explain your reasoning. ### 2. Positioning & USP Develop: * Core positioning * Unique selling proposition (USP) * Main value proposition * 3–5 key marketing angles Explain why each angle is likely to appeal to the target audience. ### 3. SEO Strategy Develop an SEO strategy specifically for the Malaysian market. Provide: * 10 high-intent primary keywords * 15 secondary keywords * Search intent for each keyword * Suggested content clusters * 10 article ideas * Suggested pillar pages * Internal linking strategy * On-page SEO recommendations Prioritize keywords based on **commercial value and likelihood of generating customers**, not just search volume. ### 4. Content Strategy Create a 30-day content strategy covering: * Facebook * Instagram * TikTok * Threads * Blog/SEO For each platform, explain: * Content pillars * Content formats * Posting frequency * Content angles * CTA strategy Provide at least **10 specific content ideas**. ### 5. Paid Advertising Strategy Design a practical advertising strategy using: * Meta Ads * Google Ads * TikTok Ads For each platform provide: * Campaign objective * Target audience * Campaign structure * Ad angles * Creative concepts * Example ad copy * CTA * Recommended funnel stage Explain which platform should receive the largest initial budget and why. ### 6. Conversion Optimization Identify the biggest potential conversion problems on a typical WooCommerce store selling this product. Recommend improvements for: * Homepage * Product page * Product images * Product descriptions * Trust signals * Reviews * Offers * Bundles * Checkout * Abandoned cart recovery Provide a prioritized CRO action list based on **impact vs effort**. ### 7. Customer Retention Design a strategy to increase repeat purchases. Include: * Email marketing * WhatsApp marketing * Remarketing * Post-purchase sequence * Reorder reminders * Loyalty strategy * Cross-selling / upselling Create a simple customer lifecycle from: Visitor → First Purchase → Repeat Purchase → Loyal Customer → Advocate ### 8. Offer Strategy Develop at least **5 different offers** that could increase conversion without relying heavily on discounts. For each offer explain: * Offer structure * Target customer * Psychological reason it may work * Potential risk ### 9. Marketing Funnel Create a complete funnel: Awareness → Interest → Consideration → Conversion → Retention → Advocacy For each stage specify: * Customer mindset * Best channel * Content type * Advertising approach * CTA * KPI ### 10. Budget Allocation Assume the business has a monthly marketing budget of **RM5,000**. Recommend how to allocate the budget across: * SEO/content * Meta Ads * Google Ads * TikTok Ads * Remarketing * Testing Explain the reasoning behind your allocation. ### 11. KPI & Measurement Create a practical KPI framework. Include: * Traffic * CTR * CPC * CPM * Conversion rate * CAC * ROAS * AOV * Repeat purchase rate * Customer lifetime value Explain which metrics should be considered **leading indicators** and which are **lagging indicators**. ### 12. 90-Day Action Plan Divide the strategy into: **Days 1–30: Foundation** **Days 31–60: Growth** **Days 61–90: Optimization & Scaling** For each phase provide: * Main objectives * Exact tasks * Priority * Expected outcome ### 13. Strategic Priorities At the end, identify the: * **5 highest-impact actions** * **5 things the business should NOT do** * Biggest marketing opportunity * Biggest marketing risk * Fastest potential win * Long-term growth strategy Do not give generic marketing advice. Make your recommendations **specific, practical, prioritized, and suitable for a small Malaysian e-commerce business with limited resources**. Where assumptions are necessary, clearly state them. Use tables where useful. The final answer should be structured so that a business owner could immediately use it as a **90-day marketing execution plan**.