Digital marketing
Head of Department
Prompt
Designing a Social Media Brand Identity & 30-Day Content Calendar Case Study Brand: Beanverse (Boutique coffee brand) The Core Problem Their online presence is inconsistent, poorly designed, and fails to engage the audience. The Initiative As the Social Media Brand Strategist, create a Brand Identity Guide and a 30-Day Content Calendar. The Execution Plan Phase 1: Brand Personality & Visual Identity Tone: Confident, Witty, Coffee-Lover. Visuals: Espresso Brown/Gold palette, Poppins/Lora typography, warm lifestyle imagery. Deliverable: 1-Page Moodboard. Phase 2: Platform Strategy Instagram: Awareness (Reels, Behind-the-scenes). LinkedIn: Employer Branding & B2B. Phase 3: Content Calendar 30 days of posts mapped by platform, topic, caption, and visual format. Phase 4: Engagement & Analytics Engagement checklist and growth KPIs. Final Deliverable Brand Identity Guide (PDF), Moodboard, and Content Calendar (Excel).
