Script video

Prompt

Base toi sur ces cinq vidéos et ce cours pour générer un prompt très détaillé pour écrire des excellents scripts de vidéos ( ce son des vidéos de divertissement optimisé pour la rétention et pas forcément pour convertir une audience a acheter un produit ) youtube long format faceless. Les vidéos ( fait tout ton possible pour accéder a ces vidéos. Je sait que tu en à la capacité): https://youtu.be/pNIYikmYsyw?si=4WW8vAkuUSXwpfDY https://youtu.be/0f6_pRAIJjI?si=dJRlCoCG3lLq5wa2 https://youtu.be/7I50PECz7SU?si=NJurmmSFa2C1lEzM https://youtu.be/_Z11mjFh2zY?si=GEnF5I0t3LoZ_24Q https://youtu.be/2byPP_9F0-Q?si=WW9HDnAuoNN9O5rK Le cours : A. Storytelling Psychology 101 ‎ ‎Storytelling Psychology Principles ‎ · ‎Why People Watch: · ‎People watch videos for one reason...they want to get value. Their hope is that by watching, they'll get value (entertainment or education) as a payoff for investing their time · ‎When you make a video, your goal is to make sure this value transfer happens. The way to do this: · ‎Clarify exactly what the video will be about (tease value) · ‎Give an initial dopamine hit by sharing a non-obvious truth/learning as early as possible (sample value) · ‎Explain concepts in a simple way with simple words and simple phrasing to maximize comprehension (drip value) · ‎Give them both strategy and tactics...making it so that they can walk away from the video and immediately implement the lessons you gave (transfer value) · ‎The more value that transfers and sticks, from your mouth to their brain, the more they will trust you as a source that will deliver more value in the future. This builds the habit that they should keep coming back · ‎How The Brain Works: · ‎The brain consumes information top down, think of it like a funnel or upside down pyramid (widest first, narrowest last) · ‎First, people need context on the topic/problem · ‎Then, stakes as a reminder for why it matters to them · ‎Then, a strategy to approach/think about the problem · ‎Then, tactics for how to solve it · ‎Then, examples of those tactics in practice · ‎Then, repeated principles extracted from those example · ‎If you start by introducing a point halfway down the information funnel, the viewer will be lost and can't build the knowledge map in their head for how everything fits together · ‎Words per sentence matters a lot. The human brain cannot handle a ton of load per sentence. When you speak, the brain is ingesting the words in real-time and trying to build a contextual map to understand how they relate to each other. It's much easier to understand a sentence with 8 words than a sentence with 30. Don't speak in compound sentences or with unnecessary parentheticals, especially at the beginning of the video · ‎Audience of One · ‎When you're writing scripts, try to write them as if they were for a single person. I call this an audience of one. · ‎If you could have a single person sitting in a chair in front of you, and that person would represent the perfect ideal viewer for you, who would they be? Don't just think in demographics, also include deep psychographics. How do they think? What do they like? How do they process information? · ‎Envision that person (literally someone you actually know) and then pretend you're talking to them. Say the words "you and your" to give your sentences the feeling like they are designed specifically for that person. Don't talk at them, talk with them conversationally · ‎You want the viewer to feel like they're in a solo conversation with you. This shortens the distance from cold start to hypnotic state. · ‎Proof · ‎The faster you can signal proof, and credentialize what you're saying, the longer leash a viewer will give you for listening to what you're saying. Because of this, (where it makes sense) you want to inject little moments/lines throughout the video like, "We did this for a couple clients and they saved $XX." You don't want this to come off like a sales pitch, bragadocious, or case study (unless that is your chosen format). Pretend you're saying these as if a $100 bill fell out of your pocket..."oops, sorry about that, let's keep going" · ‎Common Ground · ‎People like watching things where they have some existing knowledge, but also to plug holes and knowledge gaps they are missing. Few like diving deep into a topic where they have zero knowledge because the gap is too large for them to close without feeling vulnerable or dumb. People avoid feeling vulnerable or dumb if they can help it · ‎To solve this, you want to build as much common ground and points of relatability with the viewer as soon as possible. This helps assure them that there are parts of the equation they already know, and they'll be more interested in closing the gap on the rest · ‎The more you can seem like you are one of them, the better · ‎Your goal is not to demonstrate how much more you know than them, it's to get them to maximum absorption without triggering overwhelm · ‎The way to do this is to sprinkle in moments where you repeat their common belief as correct (when it is correct), and then use that relief as momentum to tee up a reveal of something they didn't know (e.g., "and if you're thinking this is how you do it, you're totally right, but try also adding this new thing on," etc.) ‎ ‎B. 8 Core Scriptwriting Principles ‎ ‎ · ‎Curiosity & Contrast · ‎The core retention driver in content is curiosity. If you can make a viewer continuously curious (pop/hold questions in their head that they want answered), they will not churn · ‎In its simplest form, storytelling is the art of getting the viewer to pop a single question in their head, answering that question, and popping a new one, all the way down · ‎The thing that drives max curiosity is contrast against expectations. Contrast is A vs B....Expectations vs Reality. What they thought vs what you thought. All curiosity is rooted in contrast. · ‎Here's the psychology for how curiosity is formed... · ‎People come into a video or topic with expectations for what they already know or believe (e.g., sunscreen protects people from the sun better than blueberry sauce) · ‎You introduce a contrarian reality that differs from their expectations (e.g., blueberry sauce is better preventing sunburn than sunscreen) · ‎The difference between your proposed reality and their base expectations is contrast. The bigger the contrast, the more curious they will be · ‎When they get curious, you have a certain amount of time to frame your argument for why your reality is actually right and their expectations might be wrong. The more outlandish your claim, the less time you have. If you can make a crack and get them to be open to the idea of being wrong, you'll have them hooked. The more confident they are in their expectations, the shorter that leash. The less they care about the topic, the shorter that leash. But, if you get someone that deeply cares about the topic/pain and isn't confident that their current expectation is right, you'll have a pretty long leash to imprint your alternate reality · ‎If you want to hook someone on a topic, the most effective way is to: · ‎Find a painpoint they really care about · ‎Map their common belief · ‎Come up with your contrarian reality (you need to actually believe this to be true) · ‎Frame why your reality is better than their common belief at solving that pain · ‎Quickly give one hit/example why this is the case (either proof of your reality working and/or a common explanation they can understand) · ‎As you progress through your script, the goal is that you have at least one of these major contrast moments. The more "non-obvious claims" you make (that you can effectively position as truth) the more hooked they will be · ‎Speed To Value · ‎Think about attention like sand in an hourglass · ‎When the video starts, the viewer flips over the hourglass and the sand begins to run out. You have X amount of seconds to signal a reason to stay before the viewer's attention runs out. It's a race · ‎The amount of time you have maps directly to how painful the problem is that you're addressing. For conservative purposes, let's say you have 5 seconds to signal immediate value. · ‎You must cut all fluff to bring this value as early as you can. What is value? · ‎Value for entertainment/storytelling content is something interesting worth hearing · ‎Value for educational content is a non-obvious, tactically implementable solution that the viewer can use to solve their pain · ‎The goal when you're scriptwriting is to increase the speed (or shorten the distance) to a value signal. You might not be able to deliver all the value in the first 5 seconds, but you must effectively signal value is coming soon after · ‎Value Density · ‎To build on the point from before, your job is not only to decrease the time it takes to get to a value signal, but also to increase the ratio of value / non-value in the video. I call this value density. · ‎Increasing value density is also an exercise in eliminating fluff. If the viewer doesn't need to hear you say it, don't go down that tangent. Trim the fat and people will watch for longer · ‎If you're making entertainment/storytelling content, this is the frequency that something unexpected/interesting happens · ‎If you're making education content, a good way to gauge usefulness in your video is by measuring "walkaway value"...can someone walk away from the video and actually take action on the things you said? · ‎Clarity & Comprehension · ‎The prerequisite to value transfer is comprehension. How well are the points you're making actually being processed in the viewer's brain? · ‎If your points are not sticking, they will not be able to take action, and therefore, they are not valuable · ‎Your goal in content is to become better at reframing and simplifying. Can you take the essence of what happened and repackage it in a way that is two levels simpler and two levels more interesting? · ‎Ex: Claude Cowork is the future of productivity -> Claude Cowork lets your computer do work for you · ‎Here are a few tactical ways to increase the clarity and comprehension of your words · ‎Word Choice -> Keep it at a 6th grade level or below. You can use terms and names, but only occasionally and make sure to define those terms with super simple words · ‎Phrasing -> Speak direct and clearly. Use active voice (the dog jumped) vs passive voice (the jump was done by the dog). This will reduce the number of words needed · ‎Enunciation -> This sounds obvious, but you need to practice pronouncing and enunciating your words so they are crystal clear. If you hear yourself stumble, film that line again. If you mumble, the viewer will not be able to hear or understand you · ‎Repeaters -> Say all of your most valuable points twice. Once short with terminology if necessary. Then, a second time stupid simple with metaphor/example. (ex: This is the optimal storytelling arc. It's the flow you should follow to make sure the most people understand your plot) · ‎Compression/Distillation -> When you're explaining your points, especially complex ones, your job is to compress them down into the atomic form of the message. Give the person as little as possible to ingest in order to understand the concept. The brain is ingesting individual words in real-time and stringing them together to translate meaning. The more unnecessary words, the more it has to filter. Make it easier for their brain · ‎Absorption Rate · ‎What makes someone trust you is the degree to which they can implement the guidance you give them · ‎That implementation is a factor of them understanding what you said (absorption) and then the distance it takes for them to actually take the action · ‎You must maximize absorption rate and minimize implementation distance · ‎The way to maximize absorption is to use examples/frameworks that make someone think about an existing principle in a new way. This is the most important thing when it comes to the way you tell stories and explain concepts · ‎Anticipation · ‎One of the sneaky most valuable concepts in content scriptwriting is building anticipation · ‎Can you reveal certain details or tease certain conditions that make a viewer anticipate what might happen next? The more they can anticipate something valuable, the longer they will hold on to wait and see what it is · ‎Anticipation (with a non-obvious contrasting reveal) is the most powerful psychological storytelling tactic · ‎Emotional Resonance · ‎If you want to get a viewer to engage with your video, you need to drive stronger emotional resonance. We talked about exactly how to do this in the Ideas Module, but the tl;dr is to literally use trigger words that carry emotional weight · ‎A helpful exercise is to decide the emotion you're trying to transfer and then screen for specific words, phrases, visuals, and audio that drive that emotion · ‎The most common emotions are joy, happiness, shock, fear, sadness, surprise, or envy. Fear and shock drive the most shares · ‎Rhythm, Cadence & Flow · ‎A super underrated part of scriptwriting (and recording, which will be covered in the next lesson) is rhythm & cadence. Think of this like the way you speak your words · ‎The ideal state is to write (and speak) with varied rhythm, I call this a trance rhythm. You don't want all sentences to be the same length. When this is the case, people get bored. Imagine the humdrum of a drying machine...the same da dum da dum da dum over and over. This is meant to put you to sleep. · ‎Instead, you want a mix of short, medium and long sentences where it makes sense (don't sacrifice clarity in the name of rhythm) · ‎I've found that online content works best when it's mostly staccato (short sentences). Again, the brain can only absorb so many words and so many concepts in one shot. If you speak in run-ons, the brain is deleting the oldest stuff to make room for new. Short sentences allow the brain to hear, fully absorb, shift to medium memory, and get ready for the next one · ‎Tone & Energy