LTL

Prompt

LIVE TRUE LONDON — INDEPENDENT WEBSITE REDESIGN CONCEPT Create a complete, high-end, interactive website prototype for Live True London, a London hair salon brand. This is an independent redesign concept, created to demonstrate a stronger digital experience. It is not an official Live True London website or an affiliated project. The objective is NOT simply to make the existing website prettier. The objective is to rethink the experience from the ground up: less clutter → clearer choices → stronger visual identity → easier discovery → faster booking. The final result should feel like a website designed by a premium London digital studio for a modern, fashion-conscious salon brand. --- 01 — OVERALL CREATIVE DIRECTION The website should feel: - Premium - Modern - Luxurious - Editorial - Fashion-forward - Confident - Sophisticated - London-centric - Warm - Human - Minimal - Highly visual Think: luxury London salon + fashion editorial + contemporary hospitality + excellent UX. Do NOT make it look like: - a generic hairdresser website - a template - a beauty marketplace - a SaaS landing page - a corporate website - an overly feminine pink beauty website - a basic WordPress salon template - an AI-generated website full of cards and gradients The design should have restraint. Luxury should come from: typography + photography + spacing + proportion + detail —not from excessive decoration. --- 02 — VISUAL LANGUAGE Colour palette Primary background: Warm ivory / soft cream Approximate: #F4F0E8 Secondary: Soft warm beige #E8E1D7 Primary text: Near-black #111111 Secondary text: Muted charcoal #55524E Accent: Use very sparingly. The overall palette should remain restrained and sophisticated. Avoid bright colours unless a very subtle accent is genuinely useful. --- 03 — TYPOGRAPHY Use a sophisticated editorial serif for major headlines. Headlines should feel: - fashion editorial - elegant - slightly dramatic - confident - contemporary Use a clean modern sans-serif for: - navigation - body copy - labels - prices - buttons - metadata Create a clear typographic hierarchy. For example: EYEBROW small uppercase sans-serif HERO large editorial serif BODY clean modern sans-serif CTA small uppercase sans-serif Do not use too many fonts. Ideally use only: 1 editorial serif + 1 modern sans-serif. --- 04 — LAYOUT Use a strong editorial grid. Large margins. Large image areas. Asymmetric layouts where appropriate. Generous whitespace. Thin 1px borders. Minimal shadows. Very subtle corner radii. Avoid putting everything inside rounded rectangular cards. Some sections should intentionally feel like magazine layouts rather than conventional website sections. Use: - full-bleed imagery - split-screen sections - oversized typography - overlapping imagery - editorial grids - large negative space - horizontal dividers - image-led navigation The website should feel expensive without feeling complicated. --- 05 — BRAND PERSONALITY Live True should feel like a salon for people who care about their personal style. The brand should communicate: confidence without arrogance luxury without stiffness expertise without corporate language fashion without becoming inaccessible The copy should be short, confident and human. Avoid generic phrases such as: “Your beauty journey starts here.” “Where beauty meets perfection.” “Unlock your inner beauty.” Instead use concise, intelligent language. Example tone: “More you. That's the goal.” “Colour with intention.” “Find your look.” “Made around you.” “Your hair. Your rules.” “Meet the people behind the chair.” --- 06 — INFORMATION ARCHITECTURE Simplify the experience. The primary navigation should be: LIVE TRUE SERVICES TRANSFORMATIONS SALONS STYLISTS JOURNAL ABOUT BOOK NOW Do not expose dozens of individual service pages in the main navigation. Use reusable templates and clear categories. The core customer journeys should be: JOURNEY A — SERVICE Home → Services

A system prompt was added to support web rendering